LG created a product to answer a litany of consumer requests such as, limited space, capacity, efficiency and overall time required from wash to dry. From there the LG WashCombo All-In-One was born. As part of the 360 campaign we created an exploratory product page to provide the consumer with a deeper dive and understanding of the product, its functions and its benefits. In the process of creating this experience, we developed the key visual and animation that was used across platforms.

Discoverable: LG WashCombo All-In-One

Agency 36° is a take on the Coca-Cola brand from an unexplored perspective, the perfect temperature to enjoy a Coke, to rebrand an internal design studio. I wanted to create a mark that is bold, impactful and clever with a voice combining intelligent confidence and comedic brashness.

Dove Inside & Out was a new line of products by Dove that required a branding and identity toolkit. Dove provided an initial logo concept and from there we refined the primary logo, created iterations based on size and use, and identified the color palette for the primary and variant logos. We also defined the tone of voice and photography that fit within the larger Dove brand catalogue.

Striving for a bold elegance to rebrand an internal design studio, I re-imaged the Coca-Cola ribbon as text mimicking the script in the parent company logo to create the lettermark “a”. The “a” is to reinforce “Agency” in the text but also a nod to the slogan “Always Coca-Cola”.

KBIS (Kitchen and Bath Industry Show) comes but once a year and Signature Kitchen Suite wanted to really stand out from everyone else. We created an interactive experience that allows the user to explore a virtual space and interact with products, change them, learn about them, share with others and save them for purchase later.

With a return rate of 8.1% and returns based on sizing were 326% year-over-year, We created a direct mail measurement tool on one side and a delightful origami surprise on the other for LG appliances.

The program was launched with 38 laundry SKUs and spread the word with an animated video depicting the process and considerations prior to purchase.


2024 Golden Hermes Award
2024 Summit Creative Award

With time ticking down, we made it just in time for the very first F1 race in Las Vegas. We created an OOH creative that drove consumers to align with top F1 racing with the top television on the market, the LG OLED. The creative was displayed inside and outside the MGM Bellagio Fountain Club.

RRIII Hauling is a local business to Augusta, GA owned and operated by a hardworking military member and firefighter. He wanted a logo that included patriotism and his initials while also carrying notes of his business of hauling and moving.

Any business can serve beverages but what can set an establishment apart is a staple or house special. I designed a database that allows business owners to view and reserve recipes that take full advantage of Coca-Cola products to be used exclusively by them for a set duration. It allow users to filter results and to create a profile to save, share and keep record of subscriptions.

For phase 2 of Dove joining to celebrate Crown Day, I created a CROWN Sticker pack containing 5 bespoke stickers that were used across social platforms and available via the giphy library. Branded fonts, hand crafted typography and custom illustrations were utilized.

Discoverable: https://giphy.com/dove 

Being a provider of high quality poultry to top nationwide brands, this client wanted to update and upgrade their brand’s visual identity. I created a logo that embraced the idea of “which came first, the chicken or the egg” as well as the “2” from the company name; and assets to accompany and reinforce.

I created this logo and subsequent icons for a multi-day seminar about bridging the gap between technology and marketers that was hosted by a department of Coca-Cola.

To commemorate the acquisition of Costa, Coca-Cola wanted a pin to that would join the long-standing history of collectible Costa pins. Trying to find a balanced blend between these two iconic brands was a welcomed challenge while also exploring pin materials and treatments (cutouts, spinning parts and spacial dimensions).

With vitaminwater updating parts of the branding, I was tasked with conceptualizing layouts, color and material options for the their product labels. This included metallics, clear, and solid wrap options for different bottle sizes taking into account cost and ease of production. There were three separate tiers of products that required an overall cohesion.

I created a database for Coca-Cola scientists and flavor developers that allows quick and easy accessibility to the latest health and benefit information of ingredients being used in current and future products. This included a custom icon system to personify each term and utilize colors within the Coca-Cola brand and utilize UI capabilities to deliver and clean, user-friendly experience.

With the COVID pandemic we needed to be able to give the consumer the confidence to invest in a high value product. We created a virtual store where the consumer can explore a curated experience specific to their needs based on a Q&A. They also have the ability to customize each item and have access to Samsung professionals to answer any questions.

Role: UI Designer

KO Lab is a facility that focuses on creating experiences that allow their clients to better understand human behavior and how to use those analytics for in-store marketing. They wanted a site that was extremely user -friendly and allowed these clients to view those experiences and allowing them to sign up for an in-person package. To accompany, a downloadable infographic was created to differentiate the two studios.