Striving for a bold elegance to rebrand an internal design studio, I re-imaged the Coca-Cola ribbon as text mimicking the script in the parent company logo to create the lettermark “a”. The “a” is to reinforce “Agency” in the text but also a nod to the slogan “Always Coca-Cola”.

Agency 36° is a take on the Coca-Cola brand from an unexplored perspective, the perfect temperature to enjoy a Coke, to rebrand an internal design studio. I wanted to create a mark that is bold, impactful and clever with a voice combining intelligent confidence and comedic brashness.

Being a provider of high quality poultry to top nationwide brands, this client wanted to update and upgrade their brand’s visual identity. I created a logo that embraced the idea of “which came first, the chicken or the egg” as well as the “2” from the company name; and assets to accompany and reinforce.

I created this logo and subsequent icons for a multi-day seminar about bridging the gap between technology and marketers that was hosted by a department of Coca-Cola.

With the COVID pandemic we needed to be able to give the consumer the confidence to invest in a high value product. We created a virtual store where the consumer can explore a curated experience specific to their needs based on a Q&A. They also have the ability to customize each item and have access to Samsung professionals to answer any questions.

Role: UI Designer

Any business can serve beverages but what can set an establishment apart is a staple or house special. I designed a database that allows business owners to view and reserve recipes that take full advantage of Coca-Cola products to be used exclusively by them for a set duration. It allow users to filter results and to create a profile to save, share and keep record of subscriptions.

I created a database for Coca-Cola scientists and flavor developers that allows quick and easy accessibility to the latest health and benefit information of ingredients being used in current and future products. This included a custom icon system to personify each term and utilize colors within the Coca-Cola brand and utilize UI capabilities to deliver and clean, user-friendly experience.

KO Lab is a facility that focuses on creating experiences that allow their clients to better understand human behavior and how to use those analytics for in-store marketing. They wanted a site that was extremely user -friendly and allowed these clients to view those experiences and allowing them to sign up for an in-person package. To accompany, a downloadable infographic was created to differentiate the two studios.

To commemorate the acquisition of Costa, Coca-Cola wanted a pin to that would join the long-standing history of collectible Costa pins. Trying to find a balanced blend between these two iconic brands was a welcomed challenge while also exploring pin materials and treatments (cutouts, spinning parts and spacial dimensions).

With vitaminwater updating parts of the branding, I was tasked with conceptualizing layouts, color and material options for the their product labels. This included metallics, clear, and solid wrap options for different bottle sizes taking into account cost and ease of production. There were three separate tiers of products that required an overall cohesion.

Often we are put into a box as soon as we begin our career based on the industry we dive into first. I prefer to be challenge that narrative and assumption by working across industries and embracing their differences to push boundaries between them. Blurring and sharpening the lines as I see fit. A logo allows just a small taste of this creative exercise.