As vitaminwater updated parts of its branding, I developed label concepts across three product tiers, exploring layouts, colors and materials. Options included metallic, clear and solid wraps for different bottle sizes, balanced against cost and ease of production. The challenge was giving each tier its own identity while keeping the full line cohesive.

Objective:
Develop label concepts for vitaminwater’s three product tiers that stayed cohesive across the line and could be produced cost-effectively.

Role:
Package Design

Status:
Presented to the vitaminwater brand team.