For the inaugural Las Vegas Grand Prix, I led a team of five to create out-of-home (OOH) creative that paired Formula 1, the top racing series, with the LG OLED, the top television on the market. We delivered in two weeks, and the creative ran inside and outside the Bellagio Fountain Club.

Objective:
Create an OOH campaign that connected the LG OLED with the Las Vegas Grand Prix.

Role:
Creative Direction

Status:
Launched in 2023.