I led a team of four in creating an exploratory product page for the LG WashCombo All-In-One, part of a larger 360 campaign. The page introduced the product to shoppers looking for efficiency with a small footprint in the laundry category. In the process of creating this experience, we developed the key visual and animation that were adopted across all strategic consumer touchpoints.

Objective:
Introduce the LG WashCombo All-In-One with a landing page that helps shoppers understand its functions and benefits.

Role:
Creative Direction
UX / UI Design

Status:
Launched in 2024.