During the COVID pandemic, shoppers couldn’t see high-value products in person before buying. As one of four designers on the UI team, I designed screens for a virtual store concept where a short Q&A curated products to each shopper’s needs. Shoppers could customize each item and connect with Samsung experts to answer questions.

Objective:
Give shoppers the confidence to buy high-value Samsung products online when in-store visits weren’t possible.

Role:
UI Design

Status:
Concept presented to Samsung.