With a return rate of 8.1% and returns based on sizing were 326% year-over-year, We created a direct mail measurement tool on one side and a delightful origami surprise on the other for LG appliances.

The program was launched with 38 laundry SKUs and spread the word with an animated video depicting the process and considerations prior to purchase.


2024 Golden Hermes Award
2024 Summit Creative Award