LG created a product to answer a litany of consumer requests such as, limited space, capacity, efficiency and overall time required from wash to dry. From there the LG WashCombo All-In-One was born. As part of the 360 campaign we created an exploratory product page to provide the consumer with a deeper dive and understanding of the product, its functions and its benefits. In the process of creating this experience, we developed the key visual and animation that was used across platforms.

Discoverable: LG WashCombo All-In-One