LG’s mobile product pages combined imagery, feature lists and purchase details in one long scroll, which led to user fatigue and abandonment. I independently explored restructuring the page into two streamlined scrolls, one for product information and one for the buying journey, connected by persistent anchor navigation.

Objective:
Optimize the PDP mobile experience to reduce bounce rate and improve conversion.

Role:
Product Design
UX Design

Status:
Concept presented to leadership.