• creative
  • Perspective

Gabe Vega

Creative Director + Designer

  • creative
  • Perspective

LG PDP Mobile Refresh

Navigating complex e-commerce platforms, particularly those with extensive product catalogs, presents a significant user experience challenge. The conventional long scroll, overloaded with product imagery, feature lists, and purchase details often leads to user fatigue and abandonment. Recognizing this I explored a strategic restructuring, separating product information from the buying journey into distinct, streamlined scrolls. This approach, coupled with persistent anchor navigation, significantly enhanced information accessibility and expedited the path to conversion should result in a reduced bounce rate and greater average order value.

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All Rights Reserved. Gabriel Vega 2026