36° is the perfect temperature to enjoy a Coke, so I chose to lean into an unexplored perspective for our studio. “Perfect” is a bold statement and The Coca-Cola Company isn’t one brand but a collection of brands. I wanted to create a mark just as bold, impactful, flexible and clever with a voice combining intelligent confidence and comedic brashness.

Objective:
Rebrand Coca-Cola Studios to reflect the depth and history of The Coca-Cola Company.

Role:
Art Direction
Design

Status:
Exploration 2 of 2, not produced. See The Coca-Cola Agency.