Striving for a bold elegance, I reimagined the iconic Coca-Cola ribbon as text mimicking the script in the parent company logo to create the lettermark “a”. The “a” gives a nod to the slogan “Always Coca-Cola”, reinforces the idea of “beginning” with it being the first letter in the alphabet and elevates “agency” within the mark.

Objective:
Rebrand Coca-Cola Studios to reflect the depth and history of The Coca-Cola Company.

Role:
Art Direction
Design

Status:
Exploration 1 of 2, not produced. See Agency 36°.