LG saw rising size-related returns on its laundry appliances. I led a team of eight writers, designers, 3D artists and videographers to create a direct mail piece with a measuring tool on one side and an origami surprise on the other.

The program launched across LG’s laundry line, supported by an animated video showing what to check before purchase.

Objective:
Reduce size-related returns by helping shoppers measure their space and the path the product would travel before ordering LG laundry appliances.

Role:
Creative Direction
Product Design

Status:
Launched in 2023. Results available on request.

Awards:
2024 Golden Hermes Award
2024 Summit Creative Award